About us
Our journey began in 2017, inspired by the deep cultural significance that dates hold in our region. For generations, dates have symbolized hospitality, generosity, and connection—values that continue to shape our identity today.
With this heritage in mind, Mr. Fethi KHAZRAOUI set out to build a company that honors the importance of dates in our culture while elevating them to meet the expectations of international markets.
Rooted in the Sahara of Kebili, a region celebrated for its exceptional Deglet Nour dates, our initial vision to honor and elevate this fruit has grown into a modern operation defined by quality, authenticity, and deep respect for the land that sustains us.
Our Mission
Our mission is to honor the cultural heritage of dates by delivering premium products through modern standards, ensuring consistent quality and integrity for global markets.
Our Vision
Our vision is to become a leading regional supplier of Deglet Nour dates recognized for excellence in quality, innovation in processing, and responsibility toward people and the environment.
Our Values
Quality
We are committed to delivering dates of consistent, premium quality, meeting the highest international standards at every stage of production.
Community
We value the people and communities connected to our work, supporting local farmers, partners, and teams who contribute to our success.
Sustainability
We are committed to responsible production practices that protect our environment and preserve the land for future generations.